Dr. Alvin B. Jackson Jr | 2025
Personal Brand & Web Performance


— the challenge
Positioning The Wounded Healer to Drive Impact and Engagement
Launching a brand from scratch is never easy, but doing so while bridging four distinct worlds—faith leaders, city officials, corporate executives, and first responders—presents a unique set of obstacles. When Dr. Alvin Jackson set out to turn his personal story into an executive coaching and speaking platform, he was starting with zero digital footprint. The initial challenge was constructing an entire online ecosystem from the ground up, requiring a full suite of web development, social media architecture, media production, and a branded podcast to anchor his message of resilient leadership.
— the solution
A four-phase rollout — from listening to a launch weekend.
1.
- Target focus groups
- Create the brand assets
- Build a website
2.
- Capture visitor emails
- Short-form video clips
- Photoshoot session
3.
- Faith & Leadership publications
- Deploy automated email
- Outbound outreach
4.
- Panel conversation.
- Drive immediate sales
- Event highlight across digital channels
— the roi
Measuring Reach & Community Connection
22,906
views across Facebook content.
1,345
total engagements.
629
unique visitors per month
802
Page Views
618
total sessions
83.2%
follower retention
The Mosaic Group offers superior service in marketing, public relations, and corporate event management consulting throughout South Florida. You will not be disappointed in her team's professional service.”
Carolyn Powery — Business Etiquette & Image Coach







